As the show developed the company’s vision for marketing became much clearer. Once our posters and flyers had been approved we took the designs to the printing company to get them printed in high quality. Once printed the next task was to fine areas where each of these tools could be placed so we could spread word to general public about our show. To get the name of our show out to people in our target audience we as a company felt it would be worthwhile to get in contact with local schools. An email was sent out to several schools to try generate interest. We advised that the show should be viewed by students preparing to take their G.C.S.E exams because one of the shows driving points is the preparation process of taking these exams.
The next stage of the marketing process what to generate “sneak peaks” into what it is like being in the company. To do this I created images where we focus in on one member of the company at a time. To do this I faded the image to black and white then bought the colour back on the person who was speaking about their personal journey in creating the show. These images were unique because not only did they show rehearsal images it allowed the company member to speak more personally in a brief paragraph. By doing this mid-way through the rehearsal process the quotes being used allowed for us to show how being a part of the company has developed the person in focus.
With the posters and images in place the next step was to create a trailer. This was done in a slightly different way to how a normal trailer is made. Instead of creating a trailer which was a one minute clip of the show or one minute clip which gave a feel to the show, we created some mini clips introducing characters, without giving away names, we introduced relationships and we introduced parts of the story. By doing this we were able to incorporate parts of the initial script into the show in, allowing the audience an in site into the day to day life of certain characters and allowing the audience to see what sort of school is being shown in the play.
I also went through the process of creating programmes for the show. When designing these I felt it was necessary to create something which represented school life. The way I did this was by creating the front and back cover, the front cover was an edited version of the poster (supplied by Zach) and the back cover mirrored the chalk board idea and the fonts used on the front, were incorporated onto the back to allow the poster to maintain its continuity. The inside pages were designed to represent the inside of a school book, I hand wrote the inside and drew the doodles. The doodles were a combination of my doodles while I was at school and doodles drawn to incorporate characters mentioned in the show.
Throughout this marketing process I have been able to develop new skills, before I started this I had little prior knowledge of Adobe Photoshop and by designing the poster/ programme and creating the quoted company images I have developed a skill which could become useful in the future. I have also become familiar with movie making software and I feel like learning these skills had made me appreciate how complex these tasks can be.
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